Graphic design built around ideas, systems and complete visual experiences.
Mark Krebs is a multidisciplinary graphic designer working across identity, publication, product, and communication design.
PROJECT 01
FITRO
Guidance at the moment it matters.
Product design, wearable technology, visual identity, interface design, packaging, campaign design
Fitro is an AI-led nutrition and training companion designed to make everyday tracking and personalised guidance easier to maintain. A removable intelligent Tag moves between pendant and wrist configurations, while the connected mobile app organises captured information, supports corrections and provides guidance through one consistent system. The project extends across wearable design, interface development, packaging and the Fitro Progress Trail—an outdoor campaign that turns physical movement into a visible journey of progress.
PROJECT 02
TACTO
Minds in Motion.
Product design, haptic interaction, visual identity, packaging design, user research
Tacto is a tactile fidget tool designed to support focus and regulation for young adults with ADHD during study and work. Its compact, screen-free form combines distinct haptic zones with a circular side wheel, offering controlled physical input without appearing clinical or toy-like. A restrained identity, adaptable colour system and minimal packaging position Tacto as a mature everyday support object that responds to attention drift, restlessness and stressful moments without claiming to be a medical solution.
PROJECT 03
GIVE SPACE TO ADHD
The content can stay the same. The way into it can change.
Publication design, editorial systems, accessibility, typography, campaign design
Give Space to ADHD is an ADHD-informed publication-design system created to reduce unnecessary reading friction without simplifying meaningful content. An open-source guide translates research into practical principles for typography, hierarchy, spacing, navigation and text structure. A proposed four-page Daily Mirror ADHD Awareness Edition demonstrates how those principles can operate within an established publication, while a supporting campaign communicates why more considerate reading experiences matter.
PROJECT 04
TRACE
Keep the passage, not the mark.
Product design, visual identity, interface design, packaging, campaign design
Trace is a dedicated reading and recall system that helps readers preserve meaningful printed passages without damaging the page or interrupting their concentration. A wearable ring captures selected text, while the connected app organises each passage with its source and project context so it can be revisited later. The experience moves from read, capture and organise to recall—extending across product design, interface, packaging and Trace the Line, an interactive public campaign for reading environments.
PROJECT 05
EVERYDAY HEALTH
Health is often misunderstood, not ignored.
Publication design, character illustration, editorial design, health communication, campaign design
Everyday Health is a character-led illustrated guidebook that makes healthy living clearer, more locally relevant and easier to begin for Sri Lankan adults aged 18–30. Ethan and Hasandi guide readers through familiar situations involving food, movement, routine and consistency, translating broad health guidance into manageable everyday actions. Outdoor posters and social-media content introduce the message and direct audiences towards the guidebook, creating a connected journey from recognition to practical application.
